Kellogg's Introduces Raisin Bran Toasted Oats and Honey

Tell me if you've been here: As a kid, I couldn't comprehend why my father ate Raisin Bran, so I just assumed that he liked it because he was old. But by the time I reached my 20s, I didn't mind raisin-and-bran-mixture cereals anymore. I even found myself reaching for a box of the stuff when I strolled down the cereal aisle. It was like I'd gone through a strange rite of passage. Raisin Bran was my favorite cereal, therefore I was an adult.

There's just something about Raisin Bran that makes you feel centered. The crunch from the bran. The sweet, sweet raisins. The fiber. When I see a box of Raisin Bran or Raisin Nut Bran, I feel comfort, even if sometimes all that sugar makes me jumpy.

Well, Raisin Bran lovers like me will be pleased to know another variety is coming to the supermarket: Meet Raisin Bran Toasted Oats and Honey — it's the Raisin Bran you know and love, but with the added bonus of toasted oats (more texture means more fiber!) and a touch of genuine honey.