Ariel Scotti

Expertise: Food, Home, Lifestyle, News & Deals

- Six years as a writer and editor in the lifestyle space
- Four years specializing in SEO
- Contributed 200 ecommerce articles to date driving $280k in revenue

Experience: Ariel is a writer and editor who has been a professional journalist for six years. After earning a masters in journalism from New York University, she began her career at the New York Daily News where she was a digital producer. There she learned all things SEO, story production, headline crafting, and copy editing. She was promoted to a staff writer role covering all things lifestyle: food, health and wellness, style, beauty, and home. After spending a year writing, Ariel started editing the work of freelancers and editorial assistants.

Ariel then spent the next three years of her career focusing her writing and editing on food and health and wellness for InsideHook, RealClearLife, Purewow. She's also worked widely for titles like Martha Stewart Living, Home52, WeightWatchers, and more.

An avid home cook, reader, and skincare lover, Ariel has made herself an expert in the areas she covers in her professional life via her real-life passions.