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You Can Get Peacock Premium for Free if You Have Xfinity Internet, Spectrum or Instacart Plus

Qualifying customers can receive a complimentary subscription as an added perk.

Headshot of Kourtnee Jackson
Headshot of Kourtnee Jackson
Kourtnee Jackson Senior Editor
Kourtnee covers TV streaming services and home entertainment news and reviews at CNET. She previously worked as an entertainment reporter at Showbiz Cheat Sheet where she wrote about film, television, music, celebrities, and streaming platforms.
Expertise Cord-cutting, TV and music streaming services Netflix, Disney Plus, Max, Anime, Interviews, Entertainment Credentials
  • Though Kourtnee hasn't won any journalism awards yet, she's been a Netflix streaming subscriber since 2012 and knows the magic of its hidden codes.
Headshot of Joan E. Solsman
Headshot of Joan E. Solsman
Joan E. Solsman Former Senior Reporter
Joan E. Solsman was CNET's senior media reporter, covering the intersection of entertainment and technology. She's reported from locations spanning from Disneyland to Serbian refugee camps, and she previously wrote for Dow Jones Newswires and The Wall Street Journal. She bikes to get almost everywhere and has been doored only once.
Expertise Streaming video, film, television and music; virtual, augmented and mixed reality; deep fakes and synthetic media; content moderation and misinformation online Credentials
  • Three Folio Eddie award wins: 2018 science & technology writing (Cartoon bunnies are hacking your brain), 2021 analysis (Deepfakes' election threat isn't what you'd think) and 2022 culture article (Apple's CODA Takes You Into an Inner World of Sign)
Kourtnee Jackson , 
Joan E. Solsman
3 min read
peacock streaming logo on a phone

You need to pay to unlock all of Peacock's shows and movies -- unless you qualify for a special discount.

 James Martin/CNET

Peacock has a wide range of TV shows, movies, live sports and original content. Previously, the streaming service -- which is part of Comcast-owned NBCUniversal -- offered a free subscription option, but new users now have to pay to watch its programming.

This platform is home to Universal films, NBC series, and Bravo hits, but to stream new theatrical releases and shows like Chicago Fire, Poker Face, Yellowstone, Bel-Air, NFL games, the English Premier League and other content, you need a Peacock Premium subscription. 

Two paid tiers are available: ad-based Peacock Premium, at $8 a month, and Premium Plus, the ad-free version that costs $14 monthly. However, if you receive certain Xfinity internet services, are a Spectrum TV customer or have Instacart, you could take advantage of discounts on the price of Peacock -- or even get Peacock Premium free. Peacock provides users with a basic premium account if they're eligible. 

Here's how to unlock a free subscription.

Read more: Best Streaming Services of 2025

Instacart Plus comes with free Peacock

The companies announced a joint venture in 2023, making Peacock the first streaming partnership for the digital shopping platform. Instacart Plus members in the US can receive a free Peacock Premium subscription as a membership perk. Instacart Plus costs $10 per month -- or $100 per year -- and grants members unlimited free delivery on orders over $35. Sign up for Peacock via the Instacart app. 

Peacock Premium for Xfinity internet subscribers 

You can choose to get Peacock if you have Xfinity internet in three different ways. 

  • Sign up for Comcast's Now TV streaming service, and you'll be eligible for a free Peacock Premium subscription. Now TV is a newer streaming platform that includes more than 40 live channels from A&E, AMC and Warner Bros. Discovery, as well as 20-plus integrated free ad-supported channels from NBC, Sky and Xumo Play, and a subscription to Peacock Premium at no additional cost. Now TV costs $20 a month, doesn't require equipment and can be canceled anytime. Xfinity internet is required for Now TV, and customers can sign up through Xfinity's website. You can activate your Peacock Premium subscription via email after setting up Now TV or by logging in to your account. 
  • If you're an internet subscriber who's enrolled as a Diamond or Platinum Xfinity Rewards member, you can redeem a reward for a free Peacock Premium subscription. Log in to your account and follow the redemption instructions.  
  • New or existing Xfinity internet users with Gigabit or Gigabit Plus speed service are eligible to get Peacock Premium for two years at no charge. You will need to sign in to your account to activate your subscription. 

Spectrum TV Select gets Peacock and more

Customers with Spectrum TV Select can now get the ad-based Peacock Premium included with their package. If you have a Xumo Stream box, you can access Peacock content immediately, or you can activate your streaming account via the Spectrum site. This TV Select package also includes free ad-supported subscriptions for Disney Plus, AMC Plus, Max, Paramount Plus, ESPN Plus and ViX.

Though the ad-supported Peacock Premium is available for free with these deals, you can always upgrade your account to Premium Plus for an ad-free viewing experience at an additional cost.