M&M’s Is Releasing New Merch and I Need It Immediately

No matter if you actually care about who wins the Big Game or not, we all know that Super Bowl commercials are a huge deal—maybe that's the whole reason you watch, anyway. These short ad spots cost millions of dollars, so brands really try to make the most of it.

That’s why so many ads are filled with beloved celebrities and over-the-top campaigns that brands hope you’ll talk about for days to come.

And even with a “Friends” reunion for Uber Eats and Super Bowl legends appearing for Frito-Lay, we can’t stop thinking about the upcoming M&M’s commercial.

This year, M&M’s Super Bowl ad is celebrating the launch of its Peanut Butter Minis—and new Peanut Butter Mega M&M’s—by partnering with some “almost champions.” The ad will feature former NFL players Dan Marino, Terrell Owens, Bruce Smith, and actress Scarlett Johansson as the “almost champions” who’ve come close to winning Lombardis and Oscars but have never quite sealed the deal.

But, with M&M’s, everyone can feel like a champion, which is why the brand is partnering with Champion to release a limited-edition M&M’s collection.

M&M's Launching Limited-Edition Champion Sweatsuit

Because its Super Bowl commercial is all about M&M's Almost Champions Ring of Comfort, which is a 14K gold ring that resembles the iconic Super Bowl ring but is adorned with a diamond-encrusted portrait of the Orange M&M, the Champion collection will focus on comfort and making you feel like a winner.

The Champion Comfort Collection by M&M’s includes a fleece hoodie and jogger set that’s embroidered with colorful M&M candies on the chest, hood, and legs. And, of course, the hoodie has a pocket to hold all your M&M’s packets.

The M&M’s Champion sweatsuit is obviously a need for any M&M’s fan—however, there is a bit of a catch. The Champion x M&M’s collab is not available for purchase but rather through a special Super Bowl giveaway. Through Feb. 11, you can enter to win the limited-edition set, plus some packs of Peanut Butter M&M’s, on M&M’s site.

All you have to do is tell M&M’s which team you’re rooting for, then give your mailing address and size preference, and voilà. M&M’s will choose a select number of fans—whose team lost the Big Game—to send an exclusive sweatsuit to.

So, even if your team comes out a loser this Sunday, you could still win big—here’s hoping we all get selected!