Sour Patch Kids Launches a Mystery Flavor

If there's anything we can glean from the proliferation of true crime media out there (besides a morbid fascination with serial killers), it's that people tend to love a good mystery. While we can usually only follow along and second-guess detectives as these sordid sagas twist and turn, Sour Patch Kids has decided to create a mystery that we might just be able to solve for ourselves.

For the very first time, the candy comprised of sour yet delectable children is introducing a mystery flavor, and it's up to fans to figure out exactly what it is. If you happen to deduce the identity of this unidentified Sour Patch Kid, you could be in for a $50,000 payday.

To play the game, one simply must enter at Mystery.SourPatchKids.com, make your guess as to what this little sour glow in the dark-looking fellow tastes like, and you could walk away with the grand prize. Best of all, you don't even need to guess correctly to walk away with some instant win prizes, so there's really nothing to lose by giving it a shot.

Like any good mystery, there will be a trickle of clues released over time, with the "Mystery Kid" teasing their identity both on and offline, with a new hint offered on social media each week through July. That should make it easy to hone in on the flavor, but you're ultimately going to have to make that determination for yourself if you want to claim the grand prize when the true nature of the mystery flavor is revealed in August.

So if you feel like you've figured out the Twizzlers mystery flavor and want to turn your candy clairvoyance into a chance to win money, look out for the Mystery Kid when Sour Patch Kids' mystery flavor goes on sale at retailers nationwide.