Food News and Trends Grocery M&M’s Is Rolling Out an All-New Way to Treat Fans It's the sweetest deal from the brand yet. By Carissa Chesanek Carissa Chesanek Carissa Chesanek is a food and spirits writer with more than 13 years of experience in the industry. She loves researching new trends, chatting with chefs and mixologists about their craft, and creating well-researched and fun copy for her readers. Allrecipes' editorial guidelines Published on February 26, 2025 Close Photo: Adobe / m&m's / Allrecipes M&M's are a staple in our candy selection. The simple chocolate candy, which can sometimes include caramel, peanuts, and more, has been our go-to since we were kids and we still turn to it whenever a candy craving hits. Over the years, we’ve seen the brand get creative with unique limited-time flavors like Strawberries & Creme, plus new products like the M&M’s Peanut Butter Ice Cream Cookie Sandwich that just launched last month. Let's also not forget last year’s Champion Comfort collab that brought us those cozy M&M's fleece hoodie and jogger sets. Now, M&M’s is offering a never-before-seen program exclusively for its most fervent fans. M&M's Launches First-Ever Fun Club Rewards Program Meet the M&M's Fun Club, a free loyalty program that allows members to score points on purchases for special giveaways and experiences, along with plenty of M&M's swag (think M&M’s-scented candles, tumblers, blankets, and puzzles, to name a few). Here’s how the Fun Club works: Head over to the company’s website and sign up for a free membership. Once your profile is complete, start earning points throughout the year by uploading or scanning your receipts anytime you buy M&M’s. But that’s not the only way to redeem points. You can also obtain points by completing certain activities or “challenges” online. Creating your member profile is the easiest way to start earning, but other ways to score points include sharing some love for M&M’s on social media, completing surveys, and getting the right answers to some trivia questions. The new Fun Club is available to fans aged 18 and up who reside within the United States (excluding Guam and Puerto Rico). We don't know about you, but we can’t wait to start racking up those points, not just for the additional treats, but also for all the swag. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit